7 reasons why businesses should use social media marketing
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Callyn360 / Digital  / 7 reasons why businesses should use social media marketing
August 8, 2022
In Digital

7 reasons why businesses should use social media marketing

Increase brand awareness
Social media marketing helps companies achieve a high level of visibility among their target audiences while building strong customer relationships. By listening to what consumers have to say about products and services, businesses improve their product knowledge, gain competitive advantage and strengthen their relationships with existing customers.

Branding
By interacting with users and engaging them in conversations, businesses attain popularity and create positive buzz about their brands. Consumers associate a popular and trustworthy company with good quality products and services. In turn, this results in increased sales.

SEO optimization
Search engine optimization (SEO) helps companies improve their search rankings, attract more visitors to their websites and increase their revenue. Through social media sites, companies share information about themselves and their products or services, increasing their chances of being seen in the right circles. Search engines, including Google and Bing, crawl social networking sites and display sponsored posts based on keywords. As a result, companies benefit from additional visits both organically and via paid advertising.

Promote events and deals
Companies leverage social media to promote special promotions and discounts. To entice people to attend these events, many post pictures and videos of fun activities. Other companies offer incentives to check into locations, like coffee shops and restaurants, where they know their followers want to go. These same tactics can be used to get people excited about shopping or visiting certain stores.

Online reviews

More than 70 percent of people trust recommendations over ads when making purchasing decisions. Thus, reviews and testimonials matter, especially for B2C companies. Businesses encourage positive client experiences across all aspects of the buying journey—including selection, ordering, shipping, follow-up, billing, payment and customer service. Reviews also help establish credibility and may lead to word-of-mouth referrals.

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