Videos do an exeptional job in boosting brands awareness, which is an integral for a marketing campaign. Videos tell a story that the consumers can relate to and consume.

Adcock launched a new look for for the Cepacol brand. We designed the collateral to accompany the new look from posters to motion videos. These motion videos would be used to call out the Cepacol Lozenge indications. The task was to create visuals that was both appealing and simple enough to be impactful and vibey. A series of short 6-second burst videos were animated, highlighting the different flavors and selling the product as the hero shot. The result was stunning motion videos that were pushed on social media.