A great public image demands a great public reception. Gynaguard is a No.1 selling intimate care brand in South Africa.

In order to create broad appeal and engage audiences across the digital platform, we explored modern visual options in a strategic, logical, and thorough manner, while considering the originality of our concepts. The synthesis and analysis of our research led to an exploration of Gynaguard’s visual and brand ID, inclusive of redesign and website evolution. With the market being flooded with new products constantly, our goal was to make sure that Gynaguard continues to look different and upholds its No.1 status.