Utilizing a dual-strategy approach of original and user-generated content, Callyn360 sources, curates, styles, drafts, schedules and executes each piece of content. This methodology ensured a unified and consistent brand message, creating a community of Stress-away lovers.
Stress-away Selfie Campaign
Winning has never been easier. Stress-away gives you that chance as easy as 1,2 and 3.
Concept
Content is king on social platforms.
Brief
Through Callyn360’s partnership, the team embarked on a journey to bring fun and education into the mix amid disruptors such as Covid-19.
The competition campaign aimed to leverage user-generated content to help boost the brand’s awareness on Facebook which would lead the consumer to ask questions related to stress. Those who were already familiar with the brand were encouraged to like, share, and take a selfie to further boost engagement on the platform.
Callyn360 understood the importance of cultivating a digital presence in order to stay competitive. Callyn360 knew how to provide the platform and strategy to blend their rich understanding of herbal remedies with the values that matter most to parents.
Goals for the campaign
Gain increase market share of competitors
Increase profits of Stress-away
Create a strong brand equity and increase shelf space
To improve the overall sales on Stress-away by 15%
Expand distribution through success of Stress-away
Increase consumer loyalty toward Stress-away
Results
Callyn360 created a best-in-class social experience for Stress-Away on Facebook. Boasting over eighty thousand (80,000) actions taken on Stress-Away’s social channels and counting, Callyn360’s strategy established a strong community of eager parents willing to learn and reinforced Stress-Aways’s prominence in the herbal remedy space. With hundreds and thousands of campaign impressions, Stress-Away garnered significant brand awareness through its social presence and visual identity. Additionally, Stress-away experienced a follower growth of 100% year-over-year, demonstrating the ways in which content posted by the herbal brand not only attracted but also retained consumers while building brand loyalty.